Marketing Resources

This page contains links to Marketing  Organizations,  Journals,  Magazines,  and  Newpapers..

Organizations:

Advertising Educational Foundation     http://www.aef.com

Advertising World (University of Texas/Austin Dept. of Advertising) http://advertising.utexas.edu/world/index.asp

American Association of Advertising Agencies     http://www.aaaa.org

American Advertising Federation     http://www.aaf.org

American Business Media     http://www.americanbusinessmedia.com

American Marketing Association     http://www.marketingpower.com

Arbitron (International Media and Marketing Research)   http://www.arbitron.com

Bureau of Labor Statistics     http://www.bls.gov

Cabletelevision Advertising Bureau     http://www.cabletvadbureau.com

Census Bureau     http://www.census.gov

Click Tracks Internet Marketing Reference    http://www.marketingterms.com

ClickZStats (formerly CyberAtlas)     http://www.clickz.com/stats/

CMR ( Marketing communication and advertising expenditure information )  http://www.cmr.com

DECA Marketing Fraternity     http://www.deca.org

Department of Commerce     http://www.commerce.gov/

Direct Marketing Association    http://www.the-dma.org  

Florida Atlantic University Library      http://www.fau.edu/library/

FedStats (statistics from 100 U.S. Federal agencies)   http://www.fedstats.gov

Hospitality Sales & Marketing Assoc. International     http://www.hsmai.org

Interactive Advertising Bureau     http://www.iab.net

International Newspaper Marketing Association     http://www.inma.org

Library of Congress     http://lcweb.loc.gov/homepage/lchp.html

Magazine Publishers of America     http://www.magazine.org

Marketing Research Association     http://www.MRA-net.org

MediaMark Research     http://www.mediamark.com

Medical Marketing Association     http://www.mmanet.org

National Association of Broadcasters     http://www.nab.org

National Mail Order Association     http://www.nmoa.org

National Telecommunications and Information Admin.   http://www.ntia.doc.gov/

Nielsen     http://www.nielsen.com  

Newspaper Association of America     http://www.naa.org

Outdoor Advertising Association of America     http://www.oaaa.org

Promotional Products Association International     http://www.ppa.org

Public Relations Society of America     http://www.prsa.org

Radio Advertising Bureau     http://www.rab.com

Simmons Market Research Bureau     http://www.smrb.com

SRI International     http://www.sri.com

Television Bureau of Advertising     http://www.tvb.org

Trade Show Exhibitors Association    http://www.tsea.org

Journals:

American Economic Review     http://www.jstor.org/journals/00028282.html

American Marketing Association - Marketing News, Marketing Management, Marketing Research, Marketing Health Services, Journal of Marketing, Journal of Marketing Research, Journal of International Marketing, Journal of Public Policy and Marketing   http://www.marketingpower.com

Brookings Review     http://www.brook.edu

Economist     http://www.economist.com

International Marketing Review     http://www.emeraldinsight.com/imr.htm

Journal of Advertising     http://www.bus.iastate.edu/JoA/

Journal of Consumer Marketing     http://www.emeraldinsight.com/jcm.htm

Journal of Consumer Research     http://www.journals.uchicago.edu/JCR/home.html

Journal of Services Marketing      http://www.emeraldinsight.com/jsm.htm

Harvard Business Review     http://www.hbr.com

Magazines:

ADNews     http://www.adnews.com

Advertising Age     http://www.adage.com

Advertising and Marketing Review     http://www.ad-mkt-review.com

B to B (Business to Business)    http://www.btobonline.com

Barron's     http://www.barrons.com    

Bizjournals.com     http://www.bizjournals.com

Brand Republic     http://www.brandrepublic.com/magazines/marketing

Business 2.0      http://www.business2.com

Business Finance Magazine      http://www.businessfinancemag.com

Business Week     http://www.businessweek.com/

Colloquy  (Loyalty Marketing)     http://www.colloquy.com

Creative Selling     http://www.creativeselling.com

Direct Magazine      http://www.directmag.com

DM (Direct Marketing) News     http://www.dmnews.com

Exhibitor Magazine      http://www.exhibitornet.com

Financial Times      http://www.ft.com

Forbes     http://www.forbes.com

Fortune      http://www.fortune.com

Quirk's Marketing Research Review      http://www.quirks.com

Revolution      http://www.revolutionmagazine.com

Sales and Marketing Management     http://www.salesandmarketing.com

Target Marketing     http://www.targetonline.com

Newspapers

New York Times     http://www.nytimes.com

Wall Street Journal     http://www.wsj.com

Washington Post     http://www.washingtonpost.com