Marketing Program and Course Descriptions

The Department of Marketing offers programs of study to prepare students for responsible positions and professional careers in the growing field of marketing. These programs fully satisfy all marketing requirements for their respective bachelor, masters and doctoral degrees in business as well as providing students with an enduring base of knowledge and the ability to adopt new marketing practices as they continually evolve.

Undergraduates in the Marketing Program must complete the following degree requirements in addition to the University and College of Business core requirements.

AND any three of these five courses

Distance Learning information for students: http://www.itss.fau.edu/BBMaterials/BB_Support_Student.htm

Undergraduate:

ADV 3008   Principles of Advertising   3 credits   Prerequisite: Junior standing  -  This is a broad survey of basic advertising in marketing contexts.  It includes advertising management, social and buyer issues, creative and media strategy, agency, and domestic and global aspects.

ADV 4304   Media Strategy and Tactics   3 credits   Prerequisite: ADV 3000 or MAR 3023 - A study of media strategy and tactics as they relate to an advertising campaign.  Explores media analysis, selection and advertising campaign. Explores media analysis, selection and scheduling against the background of a firm's marketing strategy.  Explains media source books and media budgeting.

ADV 4940   Advertising Internship   2-3 credits    Prerequisites:  ADV 3000 and either ADV 4304 or MAR 4334, senior standing, and permission of instructor - The advertising internship offers the advanced undergraduate student who has selected a career in the field of advertising practical laboratory learning experiences under the direction of professional executives and educators while employed in the area of advertising.

MAR 3023   Marketing Management   3 credits   Prerequisites:  Junior standing, Microeconomics and Macroeconomics - Channels of distribution, price policies, promotion, consumer demand, product planning, the role of government in marketing, and the social evaluation of marketing.

MAR 3939   Honors Seminar in Marketing   3 credits   Prerequisites:  Junior standing, Macroeconomics and Microeconomics, and permission of director, Honors Program - The course focuses on the fundamental concepts of marketing management; particularly the selection of target markets and the choice of a marketing mix (products, services, pricing, promotion, distribution, and other ingredients) to satisfy customers and make a profit.  Honors accepted in lieu of MAR 3023.

MAR 3949   Cooperative Education: Marketing   1-3 credits  -  No credit toward degree.  Grading:  S/U

MAR 4156   International Marketing   3 credits   Prerequisite:  MAR 3023  -  An examination of the new developments in the ever-changing field of international marketing, including foreign marketing in the United States.  A study of selected specified products, activities and market areas.

MAR 4231   Retail Management   3 credtis   Prerequisite:  MAR 3023  -  Involves the introduction and development of issues relating to: store location and layout decisions; merchandising and promotional practices; buying and control procedures; pricing decisions; and retail strategy formulation.

MAR 4232   Merchandising Management   3 credits   Prerequisites:   MAR 4231, MAR 3023 - An intensive study of the planning, coordinating and buying of assortments of merchandise and the handling, pricing, selling, and controlling of inventories by retailers.

MAR 4323  Promotional Management   3 credits   Prerequisite:  MAR 3023  -  Fundamental principles and practices of marketing communications planning and management, with emphasis on advertising, publicity and sales promotion.

MAR 4325   Direct Marketing Advertising   3 credits   Prerequisite:  MAR 3023 - An examination of the concepts, strategies, and applications involved in direct marketing advertising.

MAR 4334   Creative Advertising Strategy: Concepts and Design   3 credits   Prerequisites:  MAR 3023 or ADV 3000 - The strategy of advertising campaigns and the creation of persuasive advertisements in marketing, including background research, persuasion theory, creative thinking, message appeals, executional cues, copywriting, technical design and pretesting procedures.

MAR 4400   Personal Selling   3 credits   Prerequisite:  Junior standing - Persuasion and communication theory with specific emphasis on issues involving negotians and relationship managment, including application to sales in a cross-cultural environment.

MAR 4403   Sales and Sales Management   3 credits   Prerequisite:  MAR 3023 - Fundamental principles and practices of promotional planning and management with emphasis on personal selling and sales management.

MAR 4453   Strategies in Business Markets   3 credtis   Prerequisite:  MAR 3023 - The marketing of goods and services to organizations such as manufacturing firms, government agencies and service institutions.

MAR 4503   Consumer Behavior   3 credits   Prerequisite:  MAR 3023 - An examination of cultural, social, and individual variables and how they are incorporated into buyer decision processes and marketing practices.

MAR 4613   Marketing Research and Information Systems   3 credits   Prerequisites:  MAR 3023 and Elementary Statistics - An introduction to procedures for defining marketing problems.  Data gathering, analysis, and interpretation techniques and their integration into management decision processes are also discussed.

MAR 4721   Marketing on the Internet   3 credits   Prerequisites:  MAR 3023 and ISM 3011 - Marketing strategies and approaches as applied to electronic commerce.  Planning, implementation, and management of online customer promotional activities in an online environment.  Lab time required.

MAR 4724   Global Electronic Commerce   3 credits   Prerequisite:  MAR 3023 - Assessment of the environments and practice of electronic commerce around the world, and development of conceptual frameworks and decision-making insights for dealing with the worldwide dimensions of electronic commerce and Internet marketing.

MAR 4803   Marketing Strategy   3 credits   Prerequisites:  MAR 3023 and Senior standing - The application of marketing concepts and analytic techniques to improve decision-making skills in solving strategic problems of selecting customer targets and making marketing mix decisions.

MAR 4804   Marketing Planning   3 credits   Prerequisites:  MAR 4803 and instructor's permission - The process of creating a market plan, including preparing a situation analysis, establishing marketing objectives and develoing marketing strategies.

MAR 4830   Services Marketing   3 credits   Prerequisite:  MAR 3023 - The study of marketing strategies used in the service industries.

MAR 4836   Marketing and Product/Service Innovation   3 credits  Prerequisites:  MAR 3023 and Junior standing - The course introduces the fundamental processes, research and testing methods, planning aspects and integrated promotional programs marketers use in designing and launching innovations, including e-business and marketing plans.

MAR 4913   Directed Independent Study   1-3 credits   Prerequistites:  Junior standing and a Directed Study form must be signed by a full time professor and the department Chair prior to registration - Directed Study forms may be obtained from the deparment secretary.  Individual research project or field investigation.

MAR 4933   Special Topics   3 credits   Prerequisites:  Junior standing and permission of department Chair - Analysis of selcted current problems in business.  Content will vary.

MAR 4945   Internship in Retailing   2 or 3 credits   Prerequisites:  MAR 4231, senior Marketing Major, and permission of instructor - Directed learning experience to develop skills, and apply theories to practices in retail organizations.  Following a training plan, the intern will research all major functional areas while employed in an approved retail firm

MAR 4946   Sales Management Internship   2 or 3 credits   Prerequisites:  MAR 4403, Senior standing, and permission of Instructor - The sales management internship offers the advanced undergraduate student who has selected a career in the field of sales management practical laboratory learning experiences under the direction of professional executives and educators while employed in the marketing area of sales management

MAR 4957   Marketing Study Abroad   1-3 credits   Prerequiste:  Junior standing  -  Credit for enrollment in approved study abroad program.

Graduate:

MAR 6055  Marketing Functions and Processes   3 credits   Prerequistes:  Graduate standing - A conceptual treatment of the basic processes influencing the design, implementatio, and management of the marketing function.  Open only to graduate students lacking an undergraduate course in marketing.  Not available as a graduate elective.

MAR 6157  International Marketing   2 credits   Prerequistes: Graduate standing and admission to MSIB program -Study of various environmental forces in international marketing and international marketing strategies; such as market entry, product, management, promotion, pricing, distribution, and marketing organization.

MAR 6158  Global Marketing Management  3 credits  Prerequisites:  ECO 6706 or ECO 6716, FIN 6605 or  MAR 6815 - Course emphasizes applied research and analysis, the Internet, and economic geography and addresses elements of global marketing strategy such as prices, distribution, and promotion and the implementation of such.

MAR 6336  Advanced Promotional Strategy  3 credits  Prerequisites:  Graduate standing and MAR 6815 - Learn how to forecast sales and develop competitive promotional plans; select, understand, and persuade target markets and publics; manage advertising, sales promotion, marketing public relations, sales and sales management; conduct negotiations; and control promotion, especially its ethical aspects.

MAR 6456   Advanced Industrial Marketing   3 credts   Prerequisites:  Graduate standing and MAR 6815 - An examination of the marketing of goods and services to organizations.  It will prvide an in-depth understanding of issues such as product development, pricing, and buyer behavior.

MAR 6616   Marketing Research Methods   3 credits   Prerequisites:  Graduate standing and MAR 6815 - A study of marketing information systems concepts, marketing research techniques, and decision theory applications to marketing problems.

MAR 6807   Strategic Marketing Planning   3 credits   Prerequisites:  Graduate standing and MAR 6815 - This course focuses on decision making within a context of strategic marketing planning.

MAR 6815   Marketing Management in a Global Environment   3 credits   Prerequisites:  Graduate standing, MAR 6055 or equivalent - How marketing managers research, communicate, price, and distribute product and service offerings to profitably satisfy targeted customer segments in a dynamically changing global environment.

MAR 6816   Marketing Analysis and Executive Action   3 credits  Prerequisites:  Graduate standing and      MAR 6815 - Builds decision-making capabilities through readings and cases concerning current marketing challenges, such as managing environmental change; marketing in international, high technology, and service contexts; conducting market planning and developing a marketing plan, etc.  Learn to imbue corporate culture and business practice with marketing, customer service, social responsibility, and ethics.

MAR 6837   Developing and Marketing Innovations   3 credits  Prerequisites:  Graduate standing -  this course revoves around the key challenges encountered in developing an innovation and creating its marketing plan.  The course preparees the student to undertake a leadership role as a manager or entrepreneur in the area of product/service innovation.

MAR 6916   Directed Independent Study   1-3 credits  Prerequisites:  A directed study form signed, prior to registration, by the department Chair and the professor concerned -  Individual student research of study.

MAR 6933   Special Topics   1-3 credits  Prerequisites:  Graduate standing and permission of the department Chair - An in-depth analysis of selected current problems in marketing.  Content will vary.

MAR 6971   Master's Thesis   1-9 credits  Prerequisites:  Completion of core courses and permission of department Chair - an application of professional and research methodology to a problem or project chosen between student and thesis committee.

MAR 7507   Seminar in Consumer Behavior   3 credits  Prerequisites:  Completion of Ph.D. core - An interdisciplinary course exploring and critically examining the basic foundations, assumptions, and comprehensive models dealing with human behavior.

MAR 7652   Seminar in Advertising Effectiveness   3 credits  Prerequisites:  Completion of Ph.D. core - A seminar that examines a large variety of issues related to the understanding of advertising and its effectiveness.

MAR 7670C   Quantitative Methods and Models in Marketing   3 credits  Prerequisites:  Completion of Ph.D. core - A seminar that develops an understanding of the role and use of statistical and mathematical models in marketing.

MAR 7673 Interoganizational Relationhips in Marketing   3 credits  Prerequisites:  Completion of Ph.D. core - A seminar that equips doctoral students with the knowledge and skills required to conduct research in marketing channels, business-to-business marketing and supply chains.  The course introduces students to the literature on interorganizational relationships and develops a critical understanding of markets, organizations, and value-adding chains.

MAR 7715   Conceptual Foundations of Marketing Strategy   3 credits  Prerequisites:  Completion of Ph.D. core - Concepts relevant to the formulation of marketing strategies.  It critically evaluates strategic frameworks, assumptions, and concepts and assesses their relationship to other functional areas.

MAR 7787   The Development of Marketing Theory   3 credits  Prerequisites:  Ph.D. status - this seminar discusses the development of major approaches to undertanding marketing from the evolution of the marketing discipline in the United States.

MAR 7796   The History of Marketing Thought   3 credits  Prerequisites:  Ph.D. status - a survey of the literature on markets and marketing from early writers to the present.  It includes the institutional framework in which markets and marketing activities evolve as well as the development of contemporary theory in marketing.

MAR 7847   Seminar in Product and Service Development   3 credits  Prerequisites:  Completion of Ph.D. core - Course focuses on development, design, and testing the major facets of product/service innovation.  Other topics include marketing plans, organizational and procedural issues in product/service innovation, and marketing's role in market development.

MAR 7936   Seminar in Marketing I and II   3 credits  Prerequisites:  Completion of Ph.D. core - A sequence of courses dealing with a range of significant topics and issues.

MAR  7978   Advanced Research in Marketing   1-9 credits   Prerequisites: Departmental approval - Research focused on marketing studies to prepare for the marketing comprehensive and/or written exam in the Ph.D. program or to develop a marketing dissertation topic.

MAR 7979   Supervised Research in Marketing   1-6 credits  Prerequisites:  Departmental approval - a directed research experience for doctoral students.

MAR 7980   Doctoral Dissertation in Marketing   1-15 credits  Prerequisites:  Admission to doctoral candidacy - Doctoral dissertation research.