The Department of Marketing offers programs of study that prepare students for professional careers in the growing fields of retailing, promotion, advertising, sales, and hospitality management. Applied projects are interwoven with parts of their academic coursework to expose students to a range of current marketing thinking and promotional activities. Students are encouraged to adapt and implement new and more effective approaches within a rapidly changing marketplace. Original research and creative scholarship among the department faculty contribute toward improvements in both the theory and practice of marketing. As part of this community of scholars, marketing students draw significant benefits from both the academic rigor and applied experience gained while preparing to become effective managers for the customer-centered markets of tomorrow.